Privacy policy
What data we process, why, who receives it, and how long we keep it.
Version 2.0 · Last updated 13 October 2026
1. Who is the data controller
Linucare ApS is the data controller for the personal data described in this policy, unless section 2 says otherwise.
- Linucare ApS, CVR no. 44214946
- Beddingen 9, 6. 5, 9000 Aalborg, Denmark
- Email: kontakt@linucare.dk · Phone: +45 30 70 60 20
This policy covers the Linucare app, alarm buttons and other equipment from Linucare, the websites linucare.dk and linucare.com, the webshop and the business dashboard.
2. When a company or organisation uses Linucare
When your employer, a care home, a shop association or another organisation gives you access to Linucare, that organisation is the data controller for the data it manages about its employees and members through Linucare – for example membership of the organisation’s groups, alarms in those groups and the settings the organisation controls.
In that situation Linucare is a data processor and only processes the data on the organisation’s instructions and under a data processing agreement. If you have questions about the organisation’s use of your data, please contact the organisation. If you contact us, we will forward your request.
3. What data we process and why
| Data | Purpose | Legal basis |
|---|---|---|
| Account: name, email, mobile number, date of birth, password (encrypted) and, if you choose it, sign-in with Microsoft | To create and run your account and provide the service | Contract (GDPR art. 6(1)(b)) |
| Groups, members, roles and invitations | So you can alert and help your contacts | Contract (b) |
| Alarms: time, type, message, your position at the time of the alarm, who responded and the alarm’s status | To get help to you and show the course of events to those who help | Contract (b) and vital interests (d) |
| Calls and voice connection during an alarm | So you and your helpers can talk. Calls are not recorded | Contract (b) |
| Voice message from an alarm button (if the feature is enabled for the button) | So the helpers can hear what has happened | Contract (b) |
| Chat messages in groups | Communication in the group before, during and after an alarm | Contract (b) |
| Background location, home zone and live location (Fuld Tryghed) | To warn your helpers when you leave home, to show your position when a helper asks, and to find the nearest helpers | Consent (a), which you give in the app and in your phone’s settings and can always withdraw |
| Webshop purchases: name, address, email, phone, order and payment status | To deliver the goods and handle subscriptions, complaints and returns | Contract (b) |
| In-app purchases (App Store and Google Play) | To activate and renew your subscription | Contract (b) |
| Invoices and accounting records | To comply with the Danish Bookkeeping Act | Legal obligation (c) |
| Support requests, including voicemail messages | To help you | Contract (b) and legitimate interest (f) |
| Technical data: device type, app version, push token, crash reports and anonymised usage statistics | To deliver push notifications, find and fix errors and improve the app | Contract (b) and legitimate interest (f) |
| Newsletter and marketing | To send you news and offers | Consent (a). You can always unsubscribe |
| Cookies on the website | Login and basket (necessary). Ad measurement with Google Ads only with your consent | Necessary: legitimate interest (f). Others: consent (a) |
We do not knowingly collect health data. Please do not write health information in alarm messages or chat unless it is necessary to get help.
We do not make decisions about you based solely on automated processing, and we do not do profiling.
4. Location
During an alarm your position is shared with the helpers who receive the alarm, so they can find you.
If you have Fuld Tryghed and have turned on home zone or live location, the app checks your location in the background – also when the app is closed. The location is used to warn your helpers if you leave home and to show your current position when a helper asks. We do not keep a history of where you have been: only the latest position, when it is needed, and it is deleted after 24 hours.
You can turn off background location at any time in the app or in your phone’s settings. Alarms still work, but without the features that need background location.
5. Who receives your data
When you send an alarm, the helpers who receive it get your name, your phone number, your message and your position. If your group belongs to a shop association that has agreed to it, the alarm is also sent to the local police.
We never sell your data. We use the following data processors, who may only process the data on our instructions:
| Provider | What they do for us | Where |
|---|---|---|
| Google (Firebase and Google Cloud) | Database, files, servers, login, push notifications, crash reports and statistics | Database and files in the EU (Frankfurt). Some services are processed globally, including in the USA |
| Google Maps | Maps, addresses and routes during an alarm | Global |
| Twilio (incl. SendGrid) | Calls, SMS and emails for alarms, support line | USA and Ireland |
| Agora | Voice connection during an alarm | Global |
| Intuit Mailchimp | Emails such as login codes, invitations and reminders, and newsletters if you said yes | USA |
| RevenueCat | Management of subscriptions bought in the app | USA |
| Apple and Google | App Store and Google Play purchases and delivery of push notifications | Global |
| Microsoft | Sign-in with Microsoft, if you choose it | Global |
| Vercel | Hosting of the business dashboard | USA |
| Simply.com | Hosting of the webshop | Denmark |
| Frisbii | Webshop payments. We never see the full card number | Denmark |
| Shipmondo and carriers | Delivery of your goods | Denmark |
| Visma Dinero | Invoicing and bookkeeping | Denmark |
The app contains Meta’s SDK, which is used to measure how many people install the app from our ads. Automatic event logging and collection of the advertising ID are turned off.
We disclose data to public authorities when the law requires it.
6. Transfers outside the EU
Some of our providers are headquartered in the USA or process data globally. Transfers take place under the EU-U.S. Data Privacy Framework where the provider is certified, and otherwise under the European Commission’s standard contractual clauses. You can get a copy by writing to kontakt@linucare.dk.
7. How long we keep the data
| Data | Retention |
|---|---|
| Account and settings | Until you delete your account |
| Alarms | 12 months after the alarm |
| Chat messages | 12 months, or earlier if you or the group’s administrator delete them |
| Photos in chat (where the feature is enabled) | 30 days |
| Voice messages from alarm buttons | 30 days |
| Voicemail messages to support | 90 days |
| Latest live location | 24 hours |
| Technical log data | 90 days |
| Orders, invoices and accounting records | 5 years after the end of the financial year (Danish Bookkeeping Act) |
| Newsletter | Until you unsubscribe |
| Backups | Up to 35 days |
When you delete your account in the app, we delete your account, your settings and your chat messages, and we remove your name, phone number and position from the alarms you have sent. We also delete you at our email and subscription providers. Data we must keep under the Bookkeeping Act is kept for the period the law requires.
8. Children
You must be at least 13 years old to create a user yourself. Children under 13 can only get a user through a parent’s or guardian’s family subscription, where the adult creates the child. Users under 18 can send alarms but cannot receive them as a helper.
9. Security
We protect your data with technical and organisational measures: encrypted connections, access control so only the right people can see the data, logging, and regular deletion according to fixed periods. Only employees who need it for their work have access to personal data.
10. Your rights
You have the right to:
- access the data we process about you
- have incorrect data corrected
- have your data deleted – you can delete your account yourself in the app
- have the processing restricted
- receive your data in a common machine-readable format (data portability)
- object to processing based on our legitimate interest, and always to direct marketing
- withdraw your consent. This does not affect processing that took place before you withdrew it
Write to kontakt@linucare.dk. We reply no later than one month after receiving your request.
11. Complaints
You can complain to the Danish Data Protection Agency (Datatilsynet) if you are unhappy with how we process your data: Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby, Denmark · phone +45 33 19 32 00 · dt@datatilsynet.dk · www.datatilsynet.dk.
12. Changes
We update this policy when we change how we process data. The current version and date are shown at the top. For significant changes we will notify you in the app or by email.